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商品編號： 9-707-458 出版日期： 2006/10/13 作者姓名： Bradley, Stephen P.;Bartlett, Nancy 商品類別： Marketing 商品規格： 34p 再版日期： 2007/02/13 地域： 產業： 個案年度： -
商品敘述：
What is the response by advertisers as media consumption moves to the digital medium? Provides an overview of online advertising in mid-2006 and discusses the impact of an increasingly fractured media landscape and its accompanying expanding advertising options.
涵蓋領域：
Advertising;Internet marketing;Marketing strategy;Computer networks;Industry structure;Internet;Strategy
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